Can’t dislike Student Of The Year's promo

Several filmmakers have woken up to the importance and impact of promoting their films through online media today. We got a taste of their sudden 'realisation' recently. Having watched the promo of Karan Johar's upcoming directorial film Student Of The Year on the internet, (which has a 1,1,28,851 views on the Dharma Movies page) we wanted to express our views.

But on clicking, we realised that the like/dislike option was disabled. The same tab on the Eros Entertainment page was also not working. However, on other pages, the promo did have the standard feature enabled.

On investigating further, we learnt that the choices were disabled only after the video received more 'dislikes' than 'likes'. At the time of going to press, the trailer on Dharma Movies page had 862 likes and 959 dislikes.

A source threw light upon what really transpired. "The promo of Student Of The Year received many views but too many 'dislikes' on the Dharma Movies page on Youtube. So, the makers decided to disable the option," said the source.

In simple words, this action will hide the existing like/dislike count from the viewers. Also, one wouldn't be able to comment on the video. Interestingly, when Mumbai Mirror inquiredDharma Productions last evening about this, the options that were disabled for the past couple of days were activated once again.

The one redeeming thing for the production house however, is the increasing number of views and the many positive comments the trailer has received online. In fact, the video started trending on social networks minutes after it was released.